Television broadcaster Sun TV has launched a subscription-based video-on-demand (VoD) service called Sun NXT. Currently, the company is offering three subscription plans: Rs 50 for 30 days (monthly plan), Rs 130 for 90 days (quarterly plan), and Rs 490 for 365 days (annual plan). The first 30 days is the free trial period after which the payment kicks in, just like Netflix. The Sun NXT app is available on both Android and iOS. Unfortunately, the website (www.sunnxt.com) seems to be down at present.

Sun NXT will offer over 4000 movies, TV shows, music videos and live TV in all four south Indian languages – Tamil, Telugu, Kannada, and Malayalam. Offline download and viewing is available on the app as well. Sun TV also plans to add original content to Sun NXT, according to this TelevisionPost report.

Note that Sun TV’s Telegu content is already available on Hungama Play, and it had also signed a multi-year deal with Singtel’s video streaming service HOOQ for its library of content, including a mix of films in Tamil, Telugu, Malayalam and Kannada.

Sun NXT will be competing with the likes of Star India’s Hotstar, Zee Entertainment’s OZEE, Balaji Telefilms’ ALT Balaji, and Viacom18’s Voot:

– In May last year, shortly after launching its premium subscriptions for Rs 199 per month, Hotstar had added 4,000 hours of Malayalam content including movies and popular TV shows across genres to its library.

– OZEE, which was launched in February last year, also features movies in all four south Indian languages. However, unlike Hotstar and now Sun NXT it is a free service at present.

– The ALT Balaji app was finally launched in February this year, with content in Hindi, English and Tamil. It has already released an original Tamil web series call Maya Thirrai.

– In October last year, Voot claimed that it has witnessed over 10 million app downloads with over 15 million monthly active users across mobile and web since its launch in March 2016.

– Some of the other players in this space include Spuul, which had tied-up with content providers like UTV-Disney, Yashraj Films, Reliance Entertainment, Balaji Telefilms, Indiacast, Shemaroo , B4U, Venus and Rajshri to enhance its regional content library, in March last year. Then there is Eros Now.

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