wordpress blog stats
Connect with us

Hi, what are you looking for?

Spicejet launches e-commerce portal SpiceStyle; Why?

Low-cost airline Spicejet has launched a fashion and lifestyle products e-commerce portal called SpiceStyle, reports ET Retail. At present, products are available across six categories, including Men, Women, Kids, Electronics, Travel and Designers. The Designers category currently only features Rohit Bal. Products on SpiceStyle will also be sold on Amazon India's marketplace, and will be available on Amazon Prime at a flat 25% discount for a limited period. Users can pay via debit card, credit card, net banking and the cash-on-delivery option is also available. The company has tied-up with Delhivery to handle logistics. Shoppers will be able to track their orders at www.track.delhivery.com. The website mentions that currently they ship products only to select locations within India, though they haven't specified the locations. Note that as of March 2017, Delhivery served 600 cities, 8,500 PIN codes and had a network of 12 fulfilment centres. Last month, Spicejet had introduced an e-boarding facility called e-Gate at Bangalore airport. This allows users to simply scan their regular paper/mobile boarding pass to self-board a flight. Why e-commerce? Given that established e-commerce players in India in the fashion and lifestyle segment are facing downturns, and consolidation seems to the way forward, what's the point of launching an e-commerce venture at this point? If Spicejet introduces in-flight shopping kiosks, or something on the lines of Ola Play, where each seat has a touchscreen access point to SpiceStyle, passengers might be inclined to makes some purchases. However, since Spicejet reported a 61.43% drop in net profit for the…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ