Mobile VAS and ringback tone company OnMobile Global has signed a 3 year ringback tone and reverse ringback tone deal with Bangladesh-based telecom company Banglalink, the company informed BSE. Following this agreement, OnMobile will manage the platform, content and business operations of Banglalink's Amar Tune (Ringback Tone) and Priyo Tune (Reverse Ringback Tone) for the next three years. Banglalink, which is a subsidiary of Netherlands-based company VEON Ltd., has 32 million customers in Bangladesh, but it's not clear how many of them subscribe to Amar Tune and Priyo Tune. Back in July 2014, OnMobile had signed a similar agreement with Bangladeshi telco Robi Axiata to deploy various Interactive Voice Response solutions and ringback tone services. The company had said that it was already managing the ringback tone service for Robi and will be using that partnership to deploy more features and introduce services like reverse ringback tones among others. At the time, the company had also claimed that it had similar tie-ups with all operators in Bangladesh, and with the addition of the Robi deal it claimed to be powering more than 68% of the ringback tone base in the country. It's worth noting that the Robi Axiata and Airtel Bangladesh merger received final approval in November last year. Last year, OnMobile began shutting down non-core businesses and moving to new business models and developing products for the same. It also said it would be concentrating on markets in North America. In August 2016, the company entered into a deal with US-based carrier Sprint for their ringback tone service. Towards…
