Note: This post has been updated following a clarification from mCent There's only so much that advertising can support. mCent, an application from Jana that gave free recharges for browsing the Internet is shutting shop. No new offers will be available for users starting July 1st, and the application will shut down completely on 1st of August 2017, and removed from the Google Play store. mCent allowed users to collect points for installing and trying apps, which could be exchanged for free mobile recharges. Users could buy talktime, data, or both. mCent competed with the likes of Gigato from Mavin, which also has an SDK that apps can integrate for providing users with shopping vouchers, restaurant coupons, movie tickets, and mobile wallet credits. Jana had raised $57 million last year from Verizon Ventures, Spark Capital, and Publicis Groupe. In March, Jana claimed to have had more than 30 million users on mCent. The company also claimed to have partnered with more than 3000 brands like Amazon, Saavn, Twitter, and WeChat, and more than 300 mobile carriers worldwide for its data cashback platform. Update: mCent informs us that while the application will shut down, the mCent browser will continue. We checked, and according to the Google Play Store, the mCent browser app had between 100,000 to 500,000 downloads. Essentially, this is a switch from the mCent app to the mCent browser. At the time of the launch of the mCent browser, the company had told us that the app is “integrated into the backend billing systems of every major [telecom] operator in…
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