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#NAMAindic: What’s holding up travel and e-commerce companies from working Indic languages?

This January, MediaNama held an open house discussion on the future of Indic languages online. This is Part 2 of our coverage of the discussion. Read Part 1 here. Indic languages can have a tough time on the Internet, and even Indian companies are facing unexpected issues when trying to replicate their user interfaces and app flows into local languages. As apps get more and more complex, and as people who don't speak English as a first language get used to the language anyway in those apps, Indic language adoption faces new challenges. Programming difficulties Users may themselves not be very enthusiastic, even if their first language is not English, to switch over to Indic languages in apps they use. MakeMyTrip's Director of Products Apar Surekha said: "If I have to give you a perspective on the role of Indic languages in e-commerce, I’ll have to divide it into two parts: from a user-need perspective, there are two needs. One is what to buy, what to book, in the travel world. For that you need a lot of information, for example if you’re trying to book a flight, you’d need information on the departure time or cancellation rules. If you’re booking a hotel room, you need reviews and other things. The other big need is obviously to complete a transaction and if I have to compare these two needs and put it in comparison to the fulfill need for Indic languages-- the second need is to complete the transaction. "What we’ve…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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