This January, MediaNama held an open house discussion on the future of indic languages online. This is Part 1 of our coverage of the discussion. English has been the medium of most communications on the Indian Internet, even though the vast majority of Indians don't speak it as their first language. Thanks to falling data rates in the aftermath of Jio, Internet penetration rates are growing rapidly. As newer audiences seek content in their own languages, what are advertisers doing to keep up? Or rather, are they doing enough in the first place? Why isn't there enough indic language advertising online? As indic language content, like Hindi-language news sites and websites in regional languages are created everyday, advertising doesn't seem to have kept up at the same pace. Why are advertisers hesitant to target a rapidly growing audience in local Indian…
- PrivacyNama Session: Privacy and Competition; October 7 October 4, 2022
- PrivacyNama Session: Consumer Expectations of Privacy in Commerce and Advertising; October 6 October 4, 2022
- Why did VideoLAN send a legal notice to the Indian government? October 4, 2022
- PrivacyNama Session: Data Protection Regulator Roundtable; October 7 October 4, 2022
- Indian government issues advisory prohibiting surrogate ads by betting platforms October 4, 2022
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