Mobile health tech company Grow Fit has raised $4.5 million in Series A funding led by MEMG (Manipal Education and Medical Group), the PE arm of the Manipal Group, with participation from existing investors The SAR Group and The Grover Trust. Ranjan Pai, MD and CEO of MEMG, will join the board of Grow Fit.

Founded in September 2015, Grow Fit provides nutrition and diet counselling, skin and hair care remedies, counselling and therapy through its chat-based coaching programme. The company also offers an online health food store, which sells breakfast, smoothies, snacks, variety of attas, and special diet plans. It also runs its own kitchen through which it delivers healthy food to users. The deliveries are currently available only in Bangalore, and the company claims it has delivered 50,000 meals in the city so far. It also claims that more than 150,000 diet charts have been generated for users. The Grow Fit app is available on Android and iOS.

Grow Fit says in future it plans to expand solutions to include fertility, joint health, stress management and more, all through the mobile app. It also plans to integrate different sources of data from wearable technology and medical reports in order to make the app a one-stop, comprehensive companion for wellness.

In September last year, the company acquired Drink King to expand its offerings to nutritional beverages. The company offers a range of smoothies currently.

Competition

HealthifyMe is one of the companies that Grow Fit competes with. The health tech startup raised $ 1 million from NB Ventures in December last year. In May last year, the company had raised  $6 million Series A round led by IDG Ventures India, Inventus Capital, and Blume Ventures. The company claims it has more than one million downloads on its app. However, HealthifyMe does not deliver ready meals or snacks, it only connects users to experts who recommend a fitness regime and diet. Trueweight is another company in the space, that delivers monthly food items that can help users reduce weight. In May 2015the company raised an undisclosed amount as funding from Kalaari Capital in a Series A round.