After announcing it during its annual developer conference in May this year, Google’s search engine for jobs ‘Google for Jobs’ is now live in the US. Jobs related searches on Google, such as “jobs near me”, “coding jobs”, etc. will now offer job openings aggregated from several job listings platforms, and allow the job seeker to explore them. Where available, reviews and ratings of employers and even commute time to the office will be provided along with the search results.
Google said it is currently working with the likes of LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder, Glassdoor and Facebook to populate job postings on to its platform. For employers, Google is offering detailed tutorials and guidelines to ensure that their job postings are properly documented and easy to discover.
Googel for Jobs utilises the Cloud Jobs API, which provides access to Google’s machine learning capabilities to power job search and recommendations within career sites, jobs boards, and other job matching sites and apps.
Why is LinkedIn working with Google?
Initially, working with Google will benefit LinkedIn and others of its ilk, as it might lead to increase in traffic towards these platforms. But LinkedIn and Facebook, which had launched its enterprise version called Workplace by Facebook in October last year, should be wary of Google, because once Google for Jobs becomes a bit popular it could easily reach out to employers directly to populate job postings, and become a direct competitor.
In any case, LinkedIn has been slow to leverage its premium user base to monetise and generate revenue. It was only in 2015 that the company got serious about this, and then in April this year, in a bid to generate more leads, the Microsoft-owned professional networking platform introduced a native ad solution on the platform called Lead Gen Form, which does away with the need for users to fill online forms on mobile. Note that 60% traffic to LinkedIn comes from mobile. Later in the same month, LinkedIn had claimed that it has 500 million users on its platform, with more than 10 million active job listings and access to nine million companies.
Whereas, Google’s ad revenue grew 22% year-on-year (YoY) to $24.7 billion in Q1 2017, primarily driven by mobile search. In regards to mobile search, it’s also worth noting that for example, shopping queries on mobile increased by 45%, and retailers providing Google with their local inventory has doubled on a YoY basis.