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Foodpanda launches third party delivery service for restaurants

Rocket Internet’s online food delivery service Foodpanda has launched a third party delivery service for restaurants, reports ETtech. Foodpanda will now handle delivery of orders placed through both its platform and other competing platforms. The service is currently live in Delhi, Mumbai, Gurgaon, Hyderabad, Mumbai, Pune and Bangalore. Partner restaurants can get all orders delivered by Foodpanda’s logistics team, or opt for the service on a need-to-need basis. Apparently, 500 restaurants have already signed up for this service.

Foodpanda had launched its delivery service back in April 2015. At the time, the company had claimed that 20% of the orders received by them in Bangalore, Delhi, Hyderabad, Mumbai and Pune opt for the delivery service.

In December last year, Rocket Internet’s international online food delivery service Delivery Hero acquired Foodpanda for an undisclosed amount, to consolidate key markets, increase its geographic footprint and reduce complexity at the group level. A few months later, in May 2017, Delivery Hero raised $431.45 million from global internet and entertainment group Naspers, and revealed that a part of this would be invested in its India operations (read Foodpanda).

Competition from Swiggy and Zomato

Interestingly, last month competing online food ordering and delivery platform, Swiggy also raised funds from Naspers: it raised $80 million from Naspers and existing investors, and said that the funds will be used for introducing a suite of new product and service offerings. At the time, ETtech reported that the company had reduced delivery costs by 35%. This is noteworthy because in December last year Swiggy started charging delivery charges for orders below Rs 250.

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On the other hand, Zomato reported food ordering revenue of $9 million for the fiscal year ended March 31, 2017 (FY17), which accounted for 18.36% of the company’s overall revenue of $49 million. Food ordering revenue for FY17 was eight times the revenue generated in FY16. It also reported 2.1 million monthly orders in March, which was four times the order volume in March 2016. Note that Zomato prefers to let restaurants do the delivery, where it makes an average commission rate of 8.5%.

Read our coverage on Online Food Ordering.

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