Satellite TV provider Dish TV has partnered with Disney India to launch their ‘Disney Active’ entertainment portal. The portal will offer content like e-books, games, audio-visual stories for children comprising of Disney characters among others. Disney Active is a paid subscription service priced at Rs 40 per month -- it will be available for free till June 10, 2017. The service will be available as a standalone channel on Channel 966. The company has similar tie-ups with multiple content providers. Dish TV largely bets on content platforms like these to retain users, especially high-value users. In its initial days, Dish TV used to provide ‘movies on demand’ as a paid service on a standalone channel. This has evolved and now it has specific tie-ups for specific genres of content. It tied up with Shemaroo for a paid Miniplex service, with Hungama to launch a music on demand service, and with streaming platform DishFlix for and an ad-free movie on demand platform. Competition Dish TV’s competitors, however, has slightly different plans to retain users and capture market share. Many telecom companies, who largely focus on cellular services, are now investing more into broadcasting and streaming. Airtel recently upgraded its DTH boxes with Android TV integration along with apps like Netflix. Airtel integrates Google Play apps, music, videos, etc on its Android TV set top box. Tata Sky also offers Internet-enabled STBs but without Android TV support. Jio is also expected to come out with its own set of DTH and IPTV services. But Dish TV still might have an upper hand:…
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