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Dish TV ties up with Disney India for kid’s portal ‘Disney Active’

Satellite TV provider Dish TV has partnered with Disney India to launch their ‘Disney Active’ entertainment portal.  The portal will offer content like e-books, games, audio-visual stories for children comprising of Disney characters among others. Disney Active is a paid subscription service priced at Rs 40 per month — it will be available for free till June 10, 2017. The service will be available as a standalone channel on Channel 966.

The company has similar tie-ups with multiple content providers. Dish TV largely bets on content platforms like these to retain users, especially high-value users. In its initial days, Dish TV used to provide ‘movies on demand’ as a paid service on a standalone channel. This has evolved and now it has specific tie-ups for specific genres of content. It tied up with Shemaroo for a paid Miniplex service, with Hungama to launch a music on demand service, and with streaming platform DishFlix for and an ad-free movie on demand platform.

Competition

Dish TV’s competitors, however, has slightly different plans to retain users and capture market share. Many telecom companies, who largely focus on cellular services, are now investing more into broadcasting and streaming. Airtel recently upgraded its DTH boxes with Android TV integration along with apps like Netflix. Airtel integrates Google Play apps, music, videos, etc on its Android TV set top box. Tata Sky also offers Internet-enabled STBs but without Android TV support. Jio is also expected to come out with its own set of DTH and IPTV services.

But Dish TV still might have an upper hand: it is merging with its competitor Videocon D2H, stacking up a huge subscriber base of more than 28 million, out of which Dish TV contributes a higher base of 15.3 million. Additionally, the merged entity is expected to have a bigger presence since both entities claim to have its services live in more than 5,000 towns each.

Financials

–Operating revenues of Rs 708.6 crore in Q4 FY17, down 6.3% YoY.
–Net Loss for the quarter stood at Rs 28.3 crore, compared to a profit of Rs 482.8 crore in Q4FY16.
–Subscription revenues of Rs 620.5 crore, down 11.1% YoY
–EBITDA of Rs 190.5 crore, down 26.9% YoY from Rs 260.8 crore in Q4FY16.

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ