Online travel agent Cleartrip has launched an Arabic website to further expand into the Middle East region, by providing localized content, as indicated by EtTech.
The company entered the Gulf Cooperation Council Market in 2010. It claims to have grown by 40% to 50% on a year on year basis. UAE and Saudi Arabia are its biggest market in the region, the report said. The company’s traffic from smartphones and tablets grew 30% during the first week of Ramadan, as indicated by Khaleej Times. The company hopes that the launch of the website in Arabic language will further accelerate bookings in the region, aiming a market share of 70%. The publication further added that currently 86% of the bookings in the UAE are done by credit card while 14% are done via debit cards.
Recent initiatives by ClearTrip
- In October last year, the company launched ‘price lock’ feature which lets its users lock a flight booking price for a fee if their booking is confirmed from the user’s end. The price lock feature protects the user from flight price fluctuations and cancellation and amendment fees.
- The company also revamped the activities segment as Cleartrip Local which focuses on local experiences within a city. The app now has a switch to toggle between travel bookings and activities do in a city. The company aims to acquire more customers through the local segment.
- In April last year, Cleartrip launched multi-city flight booking on its mobile apps, allowing users to book up to 4 flights in the same booking.
For the year that ended March 2016, Cleartrip’s losses more than doubled to Rs 64.6 crore from Rs 29 crore in the previous year, while revenues grew by 32 per cent to Rs 254 crore in FY16, as indicated by Business Standard.