Consumers can now purchase Cleartrip local gift cards at 936 Cafe Coffee Day outlets spread across 15 cities in the country through a partnership between both the companies. The company said the partnership is aimed at expanding the offline footprint of Cleartrip. The local and travel gift cards will also be available at Reliance Digital, Vijay Sales, Hotspot The Smartphone Store, TwentyFourSeven, Barista, and Croma. Cleartrip local gift cards are similar to any other gift card, however it allows users to choose from over 20,000 experiences comprising events, eat-outs, and activities such as Zumba classes, luxury bike rentals, yacht rides and rock climbing near them. There are 240 categories to choose from across more than 35 cities. Cleartrip Local In June 2016, Cleartrip had revamped its Activities segment as Cleartrip Local, with a focus on local experiences within a city. Cleartrip’s app now has a switch to toggle between travel bookings and activities do in a city. It had launched Cleartrip Activities in August 2015, where it operated as a mobile-marketplace with a collection of things to do in a city, including tourist destinations. In March, the company said it aimed to acquire 50% new customers in the next 3 years through Local. It also said that Local would contribute 20% to the company's revenue in the same time period. Competition Cleartrip Local is similar to Airbnb's Trips platform, which was launched in November last year. It significantly expanded Airbnb’s mandate beyond just places to stay, looking into three aspects: Experiences (activities),…
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