Consumers can now purchase Cleartrip local gift cards at 936 Cafe Coffee Day outlets spread across 15 cities in the country through a partnership between both the companies. The company said the partnership is aimed at expanding the offline footprint of Cleartrip. The local and travel gift cards will also be available at Reliance Digital, Vijay Sales, Hotspot The Smartphone Store, TwentyFourSeven, Barista, and Croma.
Cleartrip local gift cards are similar to any other gift card, however it allows users to choose from over 20,000 experiences comprising events, eat-outs, and activities such as Zumba classes, luxury bike rentals, yacht rides and rock climbing near them. There are 240 categories to choose from across more than 35 cities.
In June 2016, Cleartrip had revamped its Activities segment as Cleartrip Local, with a focus on local experiences within a city. Cleartrip’s app now has a switch to toggle between travel bookings and activities do in a city. It had launched Cleartrip Activities in August 2015, where it operated as a mobile-marketplace with a collection of things to do in a city, including tourist destinations. In March, the company said it aimed to acquire 50% new customers in the next 3 years through Local. It also said that Local would contribute 20% to the company’s revenue in the same time period.
Cleartrip Local is similar to Airbnb’s Trips platform, which was launched in November last year. It significantly expanded Airbnb’s mandate beyond just places to stay, looking into three aspects: Experiences (activities), Places (recommendations of things to do, like Tripadvisor does), and Homes (stays). Trips was launched in India in March this year, starting with Delhi where the company has added 15 bookable local experiences. Earlier this month, Airbnb had also signed a revenue-sharing agreement with Maharashtra Tourism Development Corporation (MTDC), which will see MTDC homestays being listed on the platform.
Recent initiatives by Cleartrip
- Earlier this month, Cleartrip launched an Arabic website to further expand into the Middle East region, by providing localized content.
- In October last year, the company launched ‘price lock’ feature which lets users lock a flight booking price for a fee if their booking is confirmed from the user’s end. The price lock feature protects the user from flight price fluctuations and cancellation and amendment fees.
- In April last year, Cleartrip launched multi-city flight booking on its mobile apps, allowing users to book up to 4 flights in the same booking.