Brightcove, a cloud tech company that specializes in video, is opening its first Indian office in Mumbai. Brightcove provides its clients services like digital video distribution tech, monetizing with ads, and analytics for livestreaming.

Brightcove’s clients in India include Sony Liv, The Viral Fever’s TVFPlay, Dekkho, Hero Talkies, a streaming service that specializes in Tamil movies (it is not available in India yet — the website claims that it is coming to the country ‘soon’), and Arnab Goswami’s Republic.

“With 462 million active Internet users, India is a sizable market for online video and OTT – and it’s growing. Data shows that only 35 percent of the Indian population is using the internet,” Tomer Azenkot, vice president for Brightcove in Asia, said, adding that having personnel in India will help Brightcove get more subscribers.

Brightcove is headquartered in Boston, with Asia Pacific offices in Singapore, South Korea, Sydney, Tokyo and now Mumbai.

Last month, AIM-listed ad-tech firm Taptica, which also had Indian clients already, hired their first executive for India and South Asia. Taptica provides user analytics to advertisers by tracking their behaviour — these include location history and purchases. They claim to have over 200 million unique profiles based on multiple indicators and use this profile information to push ads to mobile users.