Balaji Telefilm’s video streaming application ALTBalaji has partnered with Reliance Payment Solutions Limited’s JioMoney wallet. The integration will help subscription payments for ALTBalaji’s customers. In recent times, the streaming service has been beefing up its payment tie-ups.
It also partnered with PayPal to receive payments from internationals subscribers, and with payments processor PayU for UPI. Airtel Payments Bank has also been added as a payment option through a partnership.
ALTBalaji also tied up with carrier billing payments company Fortumo, allowing users from Fortumo’s carrier network across the world to pay for the content. However, it does not have a recurring payment option on cards like Hotstar and Netflix which would hamper its paid subscriptions.
In Q4 2017, ALTBalaji was downloaded over 2 million times in 75 countries, though the company did not disclose how many of those translated into paid subscriptions.
Meanwhile, ALT Balaji is looking to increase its distribution across different platforms. Recently, the streaming service partnered with Amazon’s Fire Stick and would offer users a lower introductory price when users opt for yearly subscription packs.
There is also a partnership with Internet service providers ACT Fibernet where it would distribute and promote the video-on-demand service to subscribers. As part of the association, ACT Fibernet’s customers will be able to subscribe to ALTBalaji’s service as part of their broadband package and pay for the service through a unified bill every month.
Ola Play, the cab aggregator’s entertainment service for riders, incorporated ALTBalaji’s streaming services. Riders will be able to access content either from their own smartphones or from an Android tablet mounted on the back of Ola. Note that only a limited portion of ALT Balaji’s content will be available on Ola Play.
Focus on original content
The company will be launching five original shows including DEV DD, Romil, and Jugal, Once Upon A Night, Boygiri and Maya Thirrai (Tamil). These shows have a mix of new and old artists, directors, actors, etc., including names like Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, among others.