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Aasaanjobs acquires mHire to strengthen presence in North India

Online recruitment marketplace, Aasaanjobs has acquired mHire, a Noida-based recruitment platform for entry-level blue and grey collar jobs. Aasaanjobs plans to strengthen its presence in the northern part of India by onboarding partners and clients of mHire.

mHire has two options on its platform where employers can choose to either manage their own recruitment process by directly contacting the job seekers listed or hire vendors through mHire to outsource their recruitment process. The website claims it currently has 15,000 jobs openings and counts companies such as Dunkin Donuts, Domino’s Pizza, DTDC, Blue Dart, Premia and Chaayos as it clients. mHire was previously known as DialJob and had acquired JobShikari.

Aasaanjobs focuses on blue collared jobs, like for nanny, cashier, content writer, data entry operator, delivery boy, customer care executive, engineer, driver etc., but had recently forayed into the higher margin IT recruitment vertical.

Aasaanjobs funding

In February last year,  Aasaanjobs had raised $5 million in a Series A round from Aspada Ventures along with participation from existing investors Inventus Capital Partners and IDG Ventures. In January 2015, it raised $1.5 million in a seed round of funding from venture capital funds Inventus Capital Partners and IDG Ventures India.

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Competition

In the blue-collar jobs space, the company competes with Babajobs and Quikr. Note that there are unconfirmed reports of Quikr acquiring Babajobs. Quikr had also acquired Hiree to expand QuikrJobs. In December, it launched QuikrJobsPro an online-to-offline marketplace to connect employer to consultants. It also launched the freemium business model for employers in March this year. Through this employers can access candidate profiles for free, but need to pay a subscription fee for additional details of the candidate. Other than QuikrJobs, it also competes with Naukri, which in Q3 FY17 added an average of 12,900 fresh CVs everyday and the database grew to about 49.8 million CVs. The company in its earnings call said it is focusing on upgrading existing clients. It also competes with companies such as Times Jobs and Monster India.

Recent developments at Aasaanjobs

– Earlier this year, Aasaanjobs started listing jobs in the pharmaceutical sector, including for both permanent and contractual jobs, such medical representatives, R&D expert, quality control and assurance executives, laboratory analysts, among others.

– In November last year, the company launched a recruitment outsourcing segment that gave  companies an option to outsource the hiring process.

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