wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , , ,

Zee plans to do online original content: Digital First and Digital Exclusive

Less than a year after Zee Entertainment CEO & MD Punit Goenka told MediaNama that the company would look at original content for Ditto TV "once the market develops and critical mass is available", the company is now looking to do original content. At that time, Goenka had said that Netflix's original shows "brought them marketing hype, but the actual consumption on Netflix is for content produced by broadcasters, who create hundreds and thousands of content a year, not just a few series," and "the actual consumption in terms of number of hours still belongs to the traditional creators of content." On May 10th, when asked again about how strategic original content is for the success of digital platforms, Goenka appeared to think about it a bit differently, saying "I think it is essential that you have some original content on the digital platform, whether it is only produced for digital platform or it is produced for multiple platforms is a question that one can ask. We will be investing in the original content for digital platforms, or what I like to call Digital-First content. The quantum, etc., again, we can talk to you about it in quarter two." He declined to comment on ALT Balaji's strategy, saying only that "Their content is pretty good." Zee isn't under pressure because of Amazon and Netflix according to Goenka: there isn't any kind of pressure on content cost because of an increase in demand (and possibly larger budgets) from the global distribution…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ