wordpress blog stats
Connect with us

Hi, what are you looking for?

Video analytics firm Vidooly gets $1.4M funding from GVFL and Times Internet

Vidooly, a Noida-based online video analytics firm, has raised $1.4 million (₹8.9 crores) in funding from venture capital firm GVFL, and Times Internet. Vidooly works with YouTube channels, MCNs (which are aggregators who represent multiple channels for a commission), and brands. The firm provides “video intelligence” services to its clients, such as audience engagement data, a demographic break-up of viewers, and optimisation strategies for distributed video. Vidooly says it will utilize these funds for product engineering, marketing, and sales & distribution. The company will also look to expand into the domestic market and increase its footprint in the US, Europe and Asia.

Globally, the company claims to track 500 million viewers and 250 million videos, on which they provide analytics. Some of their clients include Airtel, OML, TVF, The Quint, Network18, Mindshare, The History Channel. Vidooly provides analytics over platforms like YouTube, Facebook, Instagram and Twitter. It also provides ‘forecasts’ on a channel’s performance, and on individual videos.

Vidooly was a part of the Times Internet-backed startup incubator TLabs in its accelerator program in 2014. It started out as a free-to-use platform.

This investment comes at a time when video revenues are growing on the back of increased data access in India, with the proliferation of several domestically successful content creators. In 2015, Vidooly’s co-founder told MediaNama, “The [cost per thousand impressions] in India are low. The monetization is thus low because they are creating local content.” Not enough creators in India create content for a global audience, he explained.

Nishant Radia, a Vidooly co-founder, said “Video consumption over the last couple of years has exploded given faster and affordable internet access and also the rising demand for devices and high-quality online content. We plan to utilize the funds raised, to expand in attractive markets … and also strengthen the team at Vidooly. With the rise of video platforms, the demand for video intelligence has grown multifold and we aim to be a dominant player in this space globally”.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

Video-conferencing company Zoom Video Communications Inc. did not disclose the total number of customers using its platform, but said that around 433,700 organisations with...

News

YouTube on Monday officially announced the beta launch of Shorts, a new short-form video vertical within the app, in India. The feature will allow...

News

Times Internet said Thursday that last year it had more than 557 million monthly active users, and over 110 million daily active users, using...

News

Fifteen Indian streaming services and digital content companies have adopted a self-regulation code to pre-empt government censorship, the Internet and Mobile Association of India...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ