Vidooly, a Noida-based online video analytics firm, has raised $1.4 million (₹8.9 crores) in funding from venture capital firm GVFL, and Times Internet. Vidooly works with YouTube channels, MCNs (which are aggregators who represent multiple channels for a commission), and brands. The firm provides "video intelligence" services to its clients, such as audience engagement data, a demographic break-up of viewers, and optimisation strategies for distributed video. Vidooly says it will utilize these funds for product engineering, marketing, and sales & distribution. The company will also look to expand into the domestic market and increase its footprint in the US, Europe and Asia. Globally, the company claims to track 500 million viewers and 250 million videos, on which they provide analytics. Some of their clients include Airtel, OML, TVF, The Quint, Network18, Mindshare, The History Channel. Vidooly provides analytics over platforms like…
- Is it time to say goodbye to annoying CAPTCHAs? Here’s what we know September 29, 2022
- PrivacyNama 2022: Agenda and Programme; October 6, 7 & 11 #Ad September 29, 2022
- Apple removes Russia’s largest social media network VK from App Store September 29, 2022
- RIL Drops JioMarket Plans for Now Amidst Delays in India’s E-Commerce Policy September 29, 2022
- Samsung working to get a closer look at your face for facial authentication on smartphones September 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...