Indian and international travellers can now use TripAdvisor to reserve tables in 2,200 restaurants across India, following the company’s partnership with online restaurant booking platform EazyDiner for the service. To book a table user have to click on the ‘Reserve’ tab on TripAdvisor, there is also a ‘call to action button’ for instant confirmation of the reservation. In addition to this, on the EazyDiner app, users will be able to read reviews of various restaurants available on TripAdvisor, when deciding which restaurant to visit.
While the opportunity for Tripadivsor to be the aggregator of all things related to travel booking is there, the timing of this EazyDiner partnership is interesting: Tripadvisor is actually pulling back on another transaction business: its InstantBook service for hotels. This, according to the report, is because because InstantBook negatively impacted Tripadvisor’s revenue growth. For the quarter ended March 31, the company’s net income fell to $13 million from $29 million. The company’s total revenue rose 5.7 percent to $372 million but missed estimate of $377.1 million as reported by Reuters.
EazyDiner has raised about $4 million in funding till date from Gurpreet Kohli, former managing director of Chrys Capital, Saama Capital and DSG Consumer partners. As per unconfirmed reports by Economic Times, the company is in talks to raise a fresh round of funding to expand its international presence.
Portals such as Dineout which was acquired by TimesCity in April 2014, Grouptable, Clicktable, Tablegrabber are also into the space of online table reservation. In January last year, Zomato launched ‘Zomato Book’ for which it acquired US based online table reservation platform NexTable.