In no particular order, here are MediaNama’s top 10 stories of the week ended 07th May 2017

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Around 130-135M Aadhaar Numbers published on 4 sites alone

“Therefore, there is no data leak, there is no systematic problem, but, if any one tries to be smart, the law ignites into action.” – Ravi Shankar Prasad, IT Minister, in the Rajya Sabha, on 10th April 2017

Details of around 130-135 million Aadhaar Numbers, and around 100 million bank numbers have been leaked online by just four government schemes alone: the National Social Assistance Programme, the National Rural Employment Guarantee Scheme (NREGA), Daily Online Payments Reports under NREGA (Govt of Andhra Pradesh), and the Chandranna Bima Scheme (Govt of Andhra Pradesh), as per a research report from the Centre for Internet and Society. Read it here

Four reasons why PayPal needs a wallet licence in India, and might acquire an existing co

Global payments company PayPal is reportedly looking to get a wallet licence from the Reserve Bank of India (RBI), the Economic Times reported citing sources. Note that there have been several reports of PayPal trying to get a license through the acquisition of Snapdeal-owned FreeCharge. Read it here

In a first, mobile ads in US account for over half of all Internet advertising

Digital marketers are significantly repositioning themselves to focus on mobile users. Mobile advertising accounted for more than half of the $72.5 billion spent by advertisers on digital advertising in the US last year, according to a report made by accounting firm PwC for the Interactive Advertising Bureau. The total represents a 22 percent increase, up from $59.6 billion in 2015. Read it here

In a competitive telecom market, how India’s first MVNO Aerovoyce plans to create its own space

Aerovoyce is a Mobile Virtual Network Operator (MVNO) which launched its services last month in Tamil Nadu, covering cities like Salem, Coimbatore, Thanjavur, Cuddalore and Kanyakumari. MVNO’s essentially buy different services (data, voice, messaging etc) in bulk from different telecom operators, and sell them under their own brand. Aerovoyce, which claims to have invested more than Rs 300 crore into its MVNO business, will bundle its mobile wallet and payments services with every SIM card: it operates under its parent company ‘ADPAY‘, which provides operator billing, mobile WAP/VAS, mobile ad networks and payment services to telecom companies. Read it here

Aadhaar-PAN Card link challenged in the Supreme Court: Notes from hearings (Updated)

Part 1 of this series included arguments by the petitioners challenging the linking of Aadhaar to the PAN card, thereby making it mandatory for all taxpayers to get an Aadhaar number. Making Aadhaar mandatory is in violation of Supreme Court orders, which limited the number of welfare services for which Aadhaar can be made mandatory. Read it here

MakemyTrip raises $330 million in fresh round of funding

Online travel operator, MakeMyTrip, has raised $330 million in a fresh round of funding, by private placement of shares and issuing fresh stock to existing investors Ctrip and Naspers, statements filed by the company on Nasdaq showed. The company will issue 4,583,334 ordinary shares in the aggregate to investors at a price of $36 per ordinary share to generate gross proceeds of $165.million. Read it here

Facebook ad growth will take a hit in 2017 as it approaches peak ad limits

Facebook reported $8 billion in revenue and a lion share of came from mobile advertising for the quarter ended March 2017. Mobile ad revenue stood at $6.7 billion, growing 58% and represented 85% of the ad revenue. But this will change in mid-2017 as CFO David Wehner said that Facebook has maxed out how many ads in can squeeze into people’s news feeds. Read it here

ICICI Bank says it has 3 million virtual addresses on the UPI

ICICI Bank says that it now has more than 3 million Virtual Payment Addresses (VPAs) generated from its mobile applications and has acquired Unified Payments Interface (UPI) 110,000 merchants through its EazyPay application, at the end of the March quarter. However, it did not provide details on how many UPI transactions is happening from the bank. Read it here

Times Internet’s Gulshan Verma on Colombia Audience Network’s approach to competition, data sharing

Times Internet is making friends of old foes: Network18, a major rival of Times Internet, has joined as a publisher partner for the Colombia Audience Network, Times Internet’s programmatic ad-buying platform. Colombia ads are content recommendations, branded content and videos, which are displayed – at least on TimesofIndia.com – below the story content. Traditionally, this is a space that is occupied, for most publishers, by content-promoting ad networks like Taboola and Outbrain. Read it here

Mobile Wallet transactions grew 575.3% year on year in March 2017

For the month ending March 2017, number of transactions using Prepaid Payment Instruments – essentially Mobile Wallets and PPI Cards grew by 22% as compared to February 2017, and 375% compared to March 2016, according to data from the Reserve Bank of India. The amount transacted grew 11% month on month and 78% year on year. Read it here