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Ola and Airtel ink partnership covering booking, payments, recharges and content

Ola users will now be able to pay for their rides using Airtel Payment Bank, and use Airtel’s physical stores and kiosks to book rides. In addition to this, Ola Play users will get access to streaming content during their ride from Airtel: Airtel provides its own content streaming service under the Wynk brand (Movies, Music and Games).

From an Airtel perspective, Ola drivers will act as retail sellers for Airtel, providing mobile recharges to Ola users while taking rides. Airtel will also incorporate Ola Money as a payment option for recharges (mobile and DTH) and bill payment (mobile/broadband) on the MyAirtel App and on the Airtel website.

The companies said in a note that that they will add value added services from Airtel to Ola customers in the future. All Ola Play devices will be migrated to Airtel 4G.

Note that Ola’s competitor Uber tied up with Airtel in 2015 to allow Mumbai Uber riders to pay with Airtel Money, and offered Airtel 4G to users in Uber cards. We are waiting for a confirmation from Uber on whether the partnership still exists. We checked, and in Delhi and Bangalore, Airtel Money isn’t available on Uber as a payment option.

Reliance Jio tie up with Uber

Airtel’s competitor Jio tied with Uber to add Jio Money as an option to pay for cab rides, though this option was limited to Jio users only. Uber, however, has had a long-standing partnership with Paytm for payments, which came about after the RBI passed a directive in 2014 mandating business entities operating in India to process all transactions through Indian banks for Card Not Present (CNP) transactions.

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