Bloomberg TV’s former editor Vivek Law, CNBC-TV18’s former Markets Editor Mitali Mukherjee and financial planner Surya Bhatia have announced The MoneyMile, a personal finance advisory venture, which will operate online, on TV and do events. Law will be the CEO and Editor-in-chief of the venture. Sumit Sabharwal, founder of MASS Entertainment and Turban Studioz, and has produced several Primetime shows for networks like Discovery, CNN, Bloomberg, National Geographic etc, will be MoneyMile’s fourth co-founder, and serve as its Chief Product Officer.

“While most financial channels and websites only have brief segments dedicated to personal finance, MoneyMile will focus exclusively on how individual viewers can best make investments and ample returns on them,” MoneyMile CEO Law explained to MediaNama. In a statement, Mukherjee, who will serve as an editor at MoneyMile, said that they’ll look to “decode each and every event and development that could impact our viewers and their money.” A focus, she says, will be on women and how important investing is, to give them “greater assertion over themselves and their choices”.

MoneyMile is currently on Social Media (twitter, facebookinstagram and YouTube), and plans to eventually launch its own website and being on TV and doing on-ground events. The entity hasn’t specified a concrete timeline for these launches yet, though. MoneyMile will compete with entities like the Economic Times’ ET Money, Bloomberg Quint, News Corp’s Big Decisions, and a host of investment analysis entities like Deepak Shenoy’s Capitalmind.