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Chinese app maker Cheetah’s Periscope competitor Live.me launches in India

Live.me, Chinese app maker Cheetah's mobile livestreaming app, is now available in India, after rolling out in seventy other countries. In India, Live.me primarily competes with established players like Periscope and Facebook Live. The app said that it would connect 'social influencers' to followers in a statement. So far Cheetah has said partnered with Vishakha Sodha, Shruti Singh, Sonel Singh, Avanie Joshi, Shahzan Mujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh. A Cheetah spokesperson said that more influencers would be added soon. (Fun fact: Live.me does not own live.me -- that domain redirects to game livestreaming service Twitch. Live.me's website is at liveme.com.) The app provides video-broadcasting features with interactive stickers with face-mapping technology similar to that found in apps like Snapchat. Users can purchase digital “gifts” like emojis for broadcasters. The app has India-specific gifts like samosas, laddoos, jalebis, and festive stickers such as diyas and Holi colours. The company has also added filters for text chatting on the platform to weed out "sensitive" phrases in Hindi and English. Cheetah makes apps like Clean Master and CM Security, both of which have millions of downloads globally. Those apps' categories -- 'cleaning' and anti-virus -- are among the most profitable types of free apps in the Indian Play Store. Cheetah's primary revenue comes from advertising on these apps; the company indicated in the release that a vast number of its userbase are millennials. The spokesperson said that they would not use these other Cheetah apps to promote Live.me.

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I cover the digital content ecosystem and telecom for MediaNama.

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