Google warned websites against inadvertently attempting to manipulate search rankings by accepting syndicated content with spammy authors. Web syndication is when a website takes content from another website, crediting the other website as the 'author' of that content. An interesting example of such syndication (not spammy) is this article by GaneshaSpeaks, which gives a horoscope forecast of Netflix's performance in India using star and planetary positions. Other examples of syndication include feeds by wire agencies like PTI and ANI in news websites. Yahoo, for instance, syndicates content from several sources, including Reuters, India.com, MarketWatch, and several more. Google said in a blog for website administrators that accepting content that is full of 'keyword-dense' links will be recognized as an attempt to manipulate the website's ranking by Google. Websites found to be hosting such content may have their ranking downgraded in search results, Google warned. To prevent syndicated content -- which is often on a large scale with significant automation in posting -- from affecting host websites' ranking, Google recommended that they check syndicated feeds to make sure that i) they don't contain link schemes that try to drive traffic to the original site where the content originates, ii) the same articles aren't syndicated in a large number of other sites or multiple large sites, and iii) the syndicator isn't just farming content written by authors who are not very knowledgeable on what they are writing on. 'No-follow' For syndicators who add a large number of links to their own website, Google recommended that…
- What is Google’s new plan to combat misinformation on its platforms in India? December 7, 2022
- Truecaller claims its government digital directory may tackle phone call scams in India December 7, 2022
- Platforms Responsible For Algorithmic Recommendations: Amicus Brief in U.S. Safe Harbour Case December 7, 2022
- Everything you need to know about Indian Central Bank’s CBDC project— digital rupee December 7, 2022
- Final Call: Reworking The Data Protection Bill, Delhi, 8th December December 7, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...