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Ford ties up with MapMyIndia to strengthen its navigation platform

Delhi-based mapping software developer MapMyIndia has partnered with Ford for adding new Points of Interest to search results around a given location on Ford’s proprietary navigation and in-car entertainment platform called SYNC App Link. SYNC will now let users search for location results from 18 new categories and brands including hotels, art galleries, residential apartments/societies, government departments, etc.

Note that MapmyIndia has been working on automobile and connected vehicles, for a while now for both enterprise and home customers. It tied up with M2M communications provider Aeris in January for offering geospatial IoT solution in India. It also had plug-and-play tracking and connected solutions for bike and car owners.

The company had initially partnered with Eicher to make connected school buses back in 2015. Subsequently, it tied up with Avis Car Rental to implement its Integrated Dispatch Solution in all of Avis’ cars and tied up with Ola for mapping data the same year.

These partnerships are a part of a trend set in the IoT industry, which slowly growing in India. We will see more of this from companies from different verticals joining hands to offer connected and integrated solutions. For example, Bajaj Electricals, which is currently seeing an upsurge in its LED segment, has partnerships UK and Swiss-based companies for offering smart lighting solutions. Elsewhere in the energy sector, Reliance Industries Limited recently signed a global partnership in the B2B IoT space with General Electric, to offer industrial IoT solutions through Jio’s network, while Aircel partnered with Tech Mahindra to roll out IoT services, and RCOM with Jasper to offer an IoT platform.

MapMyIndia funding

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Flipkart had picked up a minority stake in MapmyIndia for an undisclosed amount in December 2015. Its earlier investors include Nexus Venture Partners and Lightbox Ventures which had previously made an exit back in May 2014. Recently in April, MapMyIndia acquired Bangalore-based VIDTEQ for an undisclosed amount.

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