Facebook is testing a feature that will show notifications from Facebook, Messenger as well as Instagram in the Facebook window itself. It allows users to switch between these apps instantly and keeps them informed about the activities on their profiles in each of the apps. Facebook has confirmed to TechCrunch, which first reported the news, about the test.

In the new feature, instead of the Messenger logo that is a shortcut to the chat app, a user will see their profile picture and the total number of notifications on all three separate accounts. When a user taps this, a new menu pops up, giving them a list of notifications from Instagram, Messenger and Facebook, and an option to directly jump to their profile on any of the three, as per Mashable.

The new feature could be an attempt by Facebook to increase user engagement on all three apps by constantly giving notifications to users. This would be over and above the push notification on each individual app that a user already receives. Note that the feature currently does not seem to include WhatsApp, which is also owned by Facebook.

Recently added features 

Facebook has been constantly testing and rolling out new features on all its apps. Earlier this week, Facebook had also added more features similar to Snapchat on Instagram and the social networking site itself.  On Instagram, users have an option of choosing from eight different augmented reality face filters ranging from koala bear ears to math equations whirling over the head. One can use these filters by clicking on the camera option in Instagram, after which a face icon with the options appear. The photo sharing app also allows users to share videos that play on reverse mode and add hashtag stickers to the pictures. In March this year, it also started ‘Facebook stories’ and Instagram Slideshows, where users can use the Facebook camera to take pictures and videos. Just like Snapchat, they appear on the screen just for 24 hours and then self-destruct.

Earlier attempt to copy Snapchat

In February this year, WhatsApp had launched a story-like feature that replaced status updates. The feature allowed users to upload photos and videos that would self-destruct in 24 hours. However, within a month, the Facebook-owned messaging app brought back the text status option as well. Currently, a user can choose if they want to use a text status or one with images and videos.

– Total revenue was $8 billion, up 49%.
– Ad revenue was $7.9 billion, up 51%.
– Mobile ad revenue was $6.7 billion, up 58%, and represented approximately 85% of ad revenue.
– Payments and other fees revenue were $175 million was down 3%. Other fees revenue is primarily generated from payments related to games played on personal computers.
– Asia-Pacific ad revenue grew at 60% while rest-of-the-world ad revenue grew 66%.
– Europe and North America ad revenue grew at 47%.
– Operating income was $3.3 billion, representing a 41% margin.
– Net profit was $3.1 billion.