wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

ALT Balaji downloaded over 2 million times, no subscription numbers released

In Q4 2017, the apps for ALT Balaji, Balaji Telefilms's streaming service, were downloaded over 2 million times in 75 countries, though the company did not disclose how many of those translated into paid subscriptions. The digital business is balance sheet negative because of continuing investments to scale it. Their TV revenue also declined slightly from the previous quarter, because two shows were discontinued in Q4 -- however, their TV revenue was significantly higher than the same quarter last year, at Rs 80.9 crore, compared to Rs 55.6 crore in Q4-16. Their earnings per hour of programming also increased modestly over the previous quarter. Balaji didn't release any films this quarter, leading to a YoY decline in their quarterly revenue, from Rs 18.7 crore in 2016 to Rs 10.5 crore this year. The company claimed in its investor presentation that the leak of the films Udta Punjab and Great Grand Masti before theatrical release "severely impacted" its profitability, estimating losses from piracy at Rs 36 crore. It added that it would now only fund movies that had an "extremely favorable risk-reward profile". ALT Balaji's partnerships As Balaji works to scale its newly launched streaming service, it has entered into partnerships with smartphone manufacturers, mobile wallets, and Ola's in-cab entertainment service Ola Play. The company also lists Microsoft, Apple, Google, YouTube, and the Airtel Payments Bank as partners. It also partnered with PayPal to receive payments from internationals subscribers, and with payments processor PayU for UPI. The company listed over 26…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

Free Reads

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

News

"Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ