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Airtel offers free data and calls for 1 year with a Canvas 2: report

Bharti Airtel is offering free Internet usage of up to 1GB per day and 600 minutes of voice calls (per day) to any network for a period of 1 year when customers purchase the new Micromax Canvas 2, reports Economic Times. The offer counters Reliance Jio’s ongoing promo pack which offers 3 months of free 4G data capped at 1 GB or 2GB for Rs 309 or Rs 509 respectively. However, unlike Airtel’s tie up with Micromax, Jio is offering complimentary data with paid packs. Nikhil adds: This is, in effect, the bunding of data with handsets, and from a Net Neutrality, is one of the equal rating models proposed by Mozilla Foundation Chair Mitchell Baker. Equal rating models do not violate net neutrality, and further Internet access. In the past, Airtel has attempted to launch Airtel Zero, which was as service that violated Net Neutrality, and was subsequently banned following the differential pricing ruling from the TRAI. Jio is changing telecom Jio's entry has changed how telcos have been bundling voice and data to the end user. Rivals including Airtel, Idea, Vodafone, RCOM and BSNL unveiled new unlimited calling plans with bundled data after Jio announced its pricing. The competitive pressure has also forced the telecom industry to focus on generating ample ARPU and retaining high-value users, instead of the earlier tariff led strategy. During an analyst call in February, RCOM’s CEO Gurdeep Singh said that the industry has shifted from being a tariff-based business to “a capacity and a volume-led play” wherein “the…

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