YuppTV, a US-based video application of south Asian content, has launched a live streaming device called Freedocast Pro that allows users to broadcast live across platforms including Facebook, Periscope, YouTube, etc. The device can be connected to any video source including camera and switcher to go live and is controlled using a smartphone app. The app is used to preview, control and monitor live broadcasts.

Yupp also introduced a solution called Freedocast Live Streaming Platform for broadcasters which give them adaptive bitrate streaming, real-time analytics, chat moderation, ad integration, pay-per-view, geo-blocking, etc for their streams.

The products are aimed at existing broadcasters, who can replicate linear programming on internet platforms and social networks, to increase audience size and generate new revenue streams. According to Subrat Kar of Vidooly, a cross-platform video analytics company that looks at Indian brands online, many Indian news brands are taking this approach to adapt to live streaming.

YuppTV is operational is US, UK, Canada, Australia, Singapore, Pakistan, Sri Lanka, Bangladesh and Trinidad & Tobago. It offers more than 250 TV channels, 5,000 movies and 100 TV shows across 14 languages. It also offers live TV and catch-up TV technology. It recently launched YuppFlix, a movie on demand streaming service for expats and YuppTV Bazaar, an online marketplace that lets original content creators upload videos on the platform on a revenue sharing basis.

In March, YuppTV announced investing in original content, a strategy many OTT services, including Amazon Prime Video, NetFlix, AltBalaji and Hotstar, are taking on. Amazon and Netflix are expected to spend close to $11 million on developing original content this year.

Note that in October last year, YuppTV had secured $50 million in funding from Emerald Media for expanding its content library through originals and acquisitions, and to expand globally. The funding came a month after the company acquired Reliable IPTV, which caters to the Telugu-speaking NRI diaspora in the United States, Canada and the United Kingdom.