Videocon’s DTH arm has partnered with Video-on-demand (VOD) service Hungama Play for content. With this partnership, content from Hungama Play app will now be integrated into Videocon D2H’s ‘HD Smart Connect’ Set Top Box (STB). Around 35,000 hours of video content from Hungama Live in 12 languages including movies, television series, kids shows, music videos, etc. will be made available on Videocon D2H. This is Videocon’s third such partnership for content as it looks to compete with the growing VOD space. - Last month the DTH company partnered with Sony LIV for integrating the app into its HD Smart Connect STB which includes content on genres like sports, TV shows, music, etc. - In the same month, Videocon partnered with Netflix integrating the Netflix app on their direct-to-home services. Netflix app will be installed on the set-top box and the remote will have a dedicated…
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