wordpress blog stats
Connect with us

Hi, what are you looking for?

With Oath, Verizon wants to break the Google-Facebook digital ad duopoly

[caption id="attachment_167964" align="aligncenter" width="635"] via pixabay[/caption] Verizon, the largest wireless communication service provider in the United States of America, announced the creation of a new division -- Oath -- that will house the newly acquired Yahoo and AOL. Verizon bought AOL in 2015 for $4.4 billion. Its acquisition of Yahoo is expected to complete by the end of June 2017. The deal is pegged at $4.8 billion, five times Yahoo's cash flows. Tim Armstrong, the head of AOL who helped spearhead the Yahoo acquisition, on Monday tweeted: Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017. pic.twitter.com/tM3Ac1Wi36 — Tim Armstrong (@timarmstrongaol) April 3, 2017 The two acquisitions by Verizon are looking to break the duopoly in digital advertising by Facebook and Google. Currently, the digital advertising landscape is a duopoly owned by Google and Facebook. Digital research firm eMarketer predicts that the two companies…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ