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Twitter launches ‘lite’ app for emerging markets; ties up with Vodafone

Twitter released a data-optimised version of its service - Twitter Lite -on mobile for emerging markets Thursday. Twitter Lite is a progressive web app (PWA), which the company claims is 30% faster than its native app and reduces data usage. Unlike native apps, which are saved on the mobile, PWAs use the mobile browser to deliver app like experience. Twitter Lite is a faster, data friendly way for people to use Twitter to see what’s happening in the world. ? https://t.co/AIUgyCAFj0 pic.twitter.com/9EIG7pgK6O — Twitter (@Twitter) April 6, 2017 Twitter Lite is available at mobile.twitter.com. The PWA provides all the features of Twitter--timeline, Tweets, Direct Messages, trends, profiles, media uploads, notifications, etc.--on a mobile browser. The service is aimed at emerging markets in Asia-Pacific, Latin America and Africa where users experience patchy internet on 2G and 3G networks. “It works on most smartphones and tablets without an App Store or Google Play account. You won’t need an email account or credit card either,” Twitter said on its blog. New users can sign up to Twitter using their phone numbers and names. Note that this isn't the first time Twitter has tried to get people on 2G and spotty 3G networks on the service. It had started a new set of users known as SMS fast followers.  These are users who signed up and accessed Twitter solely via SMS.  Twitter had bought  ZipDial in 2015, a Bangalore-based mobile marketing & analytics company. Twitter and ZipDial had developed a platform where users could get could receive tweets from a Twitter account via SMS by dialing…

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