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Updated: Dentsu buys 89% in SVG Media

SVG Media, the Smile and Vun Group owned digital marketing business, which rolled up several advertising ventures operating in India, has been acquired by Dentsu Aegis Network. SVG Media was backed by Keith Nilsson’s Xplorer Capital and TPG Growth. Xplorer Capital had bought the 35% stake held in Tyroo from Yahoo in November 2011. Note that TPG Growth also has a joint venture with the Smile Group. The deal (updated): - How much stake: 89% in SVG Media - What they've bought: DGM India, Komli Media and Seventy Nine, which collectively claim a reach of over 150 million unique users a month.  The three companies bought include SVG Media Pvt Ltd, DGM India Internet Marketing Pvt Ltd, Networkplay Media Pvt Ltd. The deal doesn't include Tyroo Techlabs, which will be retained by the Smile Group, and led by Tyroo’s CEO, Siddharth Puri. It's worth noting that two of the three businesses (DGM and Komli Media) were bought by SVG Media; SeventyNine was incubated, sold and bought back by the group. - SVG Media revenues: were Rs 68 crores by the end of March 2016, according to Dentsu. The Economic Times had reported this number as Rs 200 crore. - Value of the deal: The Economic Times, citing sources, put the deal at $110-150 million. Note that all that Dentsu has said is "The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending December 31, 2017 is expected to be minimal." - Employees and offices: SVG has 280 employees across four…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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