Reliance Jio was able to retain 72 million customers after having garnered 100 million users in over 6 months through its promotional offers. These users have now signed up Jio’s paid services under the earlier announced Jio Prime pack. The Mukesh Ambani-led telco also said that Prime customers making their first recharge before April 15th, will get their services free for the first 3 months. The initial recharge will then get activated after the 3-month extension.
The deadline for enrolling for a Prime membership is also extended up until 15th April 2017 from the earlier March 31st deadline. A Prime membership costs Rs 99 per year, and according to Jio, Prime members will have special data offers, access to premium content, deals and offers that normal users won’t have access to.
Note that this the second time that Jio has extended its free offers. After its initial promo pack ended in December, Jio extended the free data and voice offering up until March 2017. This caused a ruckus in the telecom industry, with rival telcos filing cases against Jio alleging that it has violated tariff regulations. TRAI, on the other hand, has maintained that Jio’s free offers do not violate any regulations as claimed by telcos. A special tribunal is yet to deliver an order regarding the case.
Once a user exhausts his/her free service period, the company will start charging users for data usage under the earlier announced tariff plans. All packs come with bundled data and free unlimited calls to India without any roaming restrictions. In case a Jio Prime user exhausts the 1GB daily free data limit under the promo offer, he/she can make a Rs 96 recharge, which will give 7 GB of data for 7 days, capped at 1GB per day. Non-Prime users can make recharges starting from Rs 149 up till Rs 9999. Prepaid tariff packs have validity between 28 to 360 days depending on the bundled data offering. Postpaid plans start from Rs 303 per bill cycle, up till Rs 999 per bill cycle.
Image Credits: Jio’s investor presentation