wordpress blog stats
Connect with us

Hi, what are you looking for?

Prasar Bharati to launch digital news platform to counter “anti-India” narrative

The Government of India through its broadcasting unit, Prasar Bharati, has announced its plans to set up a global digital news platform to counter the ‘anti-India’ narrative, reports Press Trust of India.

Unlike All India Radio and Doordarshan, this digital platform will cater to international audiences. The committee headed by Prasar Bharati Chairman, A Surya Prakash intends to focus on South Asia, North America, Europe, Middle East, Africa, China and Asia-Pacific with the platform. The reports added that the committee that approved the platform also included Rajeev Singh (acting CEO of Prasar Bharati), board members Shashi Shekhar Vempati and Sunil Alagh, R Jagannathan, (journalist and director at Swarajya Magazine), academician Vamsee Juluri, and Ritesh Bawri, a ‘management expert’.

“India is the fastest growing economy and there have been extraordinary steps taken in the area of governance. These can act as a template for many governments. But the western media portrays a picture as if it is a conflict zone which is absolutely bogus. We need to set it right,” said Prakash speaking to PTI.

According to Indiantelevision.com, this platform will focus on changing the narrative that presents India as a “constant point of conflict between Hindu nationalists and so-called secularism.” This 24×7 platform will have correspondents around the world.

The new digital body will be registered under the Companies Act with an annual operating cost of Rs. 75 crores.The panel has also suggested that the platform will have programmes including talent shows, quizzes, travel, adventure, apps and even humour-based shows with the ‘flagship programmes’ hosted by popular anchors. Though the platform would initially be in English, it plans to also have a Spanish and Chinese desk to reach a larger audience.

Advertisement. Scroll to continue reading.

It appears that the platform will also be available as a mobile app and be present on YouTube and plans to reach 10 million to 100 million page views in the next three years along with a million mobile app downloads and YouTube subscribers each.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ