wordpress blog stats
Connect with us

Hi, what are you looking for?

POPxo raises $3.1M from in funding led by Kalaari Capital and IDG Ventures

Women-centric pop culture website POPxo has raised $3.1 million in funding. The investment round was led by IDG Ventures India and Kalaari Capital with participation from Japan’s GREE Ventures, Summit Media (Philippines), Atul Goel and Gurpreet Singh.  The company had raised $1.98 million from IDG Ventures and Kalaari Capital back in November 2015 and raised Rs 3 crore from multiple investors.

The company was founded by Priyanka Gill and Namrata Bostrom in late 2013 and launched in March last year. It now claims to have 9 million monthly users and said that 80% of its users are female in the 18-35 age bracket.

“We focus on leveraging our large user base to generate transactions – beginning with affiliate e-commerce, across categories. This fundraise will help us deliver on the faith our audience, brand partners and investors have shown in POPxo,” CEO Priyanka Gill said in a statement. It partners with consumer brands such as Hindustan Unilever, Puma, Whisper, Tanishq, OPPO, L’Oreal, Reliance and Amazon through native advertising and large-scale influencer activations.

Kaalari Capital’s media portfolio also includes ScoopWhoop and YourStory. In February 2017, YourStory also raised $3 million a fresh round of funding from  Kalaari Capital and others. It also invested $4 million in media startup ScoopWhoop which focuses on content for youth. It also has some overlap with POPxo in terms of content produced.

In terms of competition, POPxo competes with BuzzFeed as well which also drives engagement through native ads. There’s also Miss Malini and the more mainstream Femina.

You May Also Like

News

The Indian government has amended the internet shutdown rules, formally known as the Temporary Suspension of Telecom Services Rules, to restrict the validity of...

News

Rajasthan suspended internet in four districts — Dungarpur, Udaipur, Banswara and Pratapgarh — on Saturday after violent protests erupted in Dungarpur district on Thursday...

News

When Jio announced “truly unlimited” wireline broadband, many naive people — myself among them — were quick to assume that words had meaning, that...

News

In-flight internet services should be available only over Wi-Fi and only when a flight reaches an altitude of 3000 metres, India’s civil aviation regulator...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ