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As subscriptions slow down, Netflix focusses on content: Q1 2017 results

The most significant take away from Netflix's Q1 result announced Monday is that subscriptions have slowed down across markets. The company missed its 100-million subscriber forecast for Q1 by 1.25 million. It added 1.42 million streaming subscribers in the U.S. and 3.53 million in the rest of the world. It had set a forecast of 1.5 million domestic subscriptions and  3.7 million internationally. Currently, the company has 2lakh-3lakh subscribers in India, based on RTIs and an analysis by MediaNama. There are no reliable numbers available for its closest rival Amazon Prime Videos in India. Here are the takeaways from the earnings interview. The interview was addressed by David Wells, the chief financial officer at Netflix, Ted Sarandos, Netflix's chief content officer and Reed Hastings, the founder and the chief executive officer at Netflix. Growth is co-related to content Reed Hastings: Content is making a little trickier to do the quarterly forecasting... I wouldn’t get too focused on predicting each quarter by the content. We’re continuing to learn on that. But mostly, we’re just trying to do better and better shows that are more and more popular... We certainly feel good about the near-term as we’re expanding and just getting bigger content budget, more shows, more marketing This year, Netflix plans to spend $6 billion on content, compared to Amazon, which is expected to spend $4.5 billion. Both are optimistic about India and are investing in setting up offices in the country. The company is pinning its expectations around Q2 and Q4 with news shows, seasons and exclusive movies. Q2 will…

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