Flipkart-owned online fashion website Myntra has made its fourth acquisition. It has acquired Bangalore-based logistics startup InLogg for an undisclosed amount. As part of the deal, the core management team - which includes Preeti Jain (CEO), Rajat Khanduja (CTO) Prateek Gautam, Head of Product & Operations and Hemant Agrawal, Head of Business Development - will be absorbed into Myntra. InLogg was started in 2015 and has expertise in fulfillment, technology, and business and is looking to standardize logistics in remote areas. Myntra added that InLogg is stitching a composite supply chain of regional courier companies across states in India. The company has a technology solution that provides a software-as-a-service (SaaS) which will help in shipment lifecycle management, mobile apps for pickup, delivery, returns, cash on delivery, reconciliation, reporting and analytics. On paper, the acquisition makes sense for the Flipkart Group. Note that…
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