wordpress blog stats
Connect with us

Hi, what are you looking for?

Aaj Tak replaces Times of India as the top news video page on Facebook

Aaj Tak replaced Times of India as the as the most popular Facebook news video publisher for the month of March, according to the latest report by Vidooly, a video intelligence and analytics company based in Noida. For the month of March, Aaj Tak gathered 146,164,774 video views compared to the Times of India, which gathered 126,740,336 video views, slipping from the first position in February to the third position in March. ABP News bagged the second position with 136,132,532 video views.

Aaj Tak, in fact, is the top viewed video page in India on Facebook. In February, Times of India lead the rankings with 101,295,422 video views followed by Aaj Tak, which had 97,316,097 video views.

“Live videos is a category that is doing really well for news publishers. In India, many news publishers, especially brands such as Bloomberg-Quint, Aaj Tak, etc. are replicating linear programming on platforms–broadcasting live videos simultaneously across platforms–to adapt to live videos. Another trend we are seeing is publishers adapting to SnapChat and, especially, vernacular publishers moving to Jio Prime to tap tier two and tier three city demographic,” says Subrat Kar, CEO of Vidooly.

Among news publishers in India, Aaj Tak, ABP News and the Times of India are followed by ScoopWhoop News on the 9th spot (48 million video views), Navbharat Times on the 12th spot (38 million video views), The Quint on the 19th spot (33 million  video views), Dinamalar on the 20th spot (33 million video views), India Today on the 25th spot (30 million video views).

News is the most popular category of video content in India followed by health and lifestyle, and entertainment, the report adds.

Advertisement. Scroll to continue reading.

Top 20 Indian Facebook pages that clocked the highest number of video views in March. Courtesy Vidooly.

Top health and lifestyle video pages

Hebbar’s Kitchen is the most viewed (127 million video views) health and lifestyle page in India on Facebook. It maintained its position as the third most viewed video page on Facebook in India in February (94,605,918 video views) and March. Hebbar’s video is followed by Glamrs and Awesome Sauce.

Top new-age entertainment video pages

Top traditional entertainment video pages

Top new-age news video pages

Top traditional news video pages

Top independent video content creators on Facebook

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ