Aaj Tak replaced Times of India as the as the most popular Facebook news video publisher for the month of March, according to the latest report by Vidooly, a video intelligence and analytics company based in Noida. For the month of March, Aaj Tak gathered 146,164,774 video views compared to the Times of India, which gathered 126,740,336 video views, slipping from the first position in February to the third position in March. ABP News bagged the second position with 136,132,532 video views.
Aaj Tak, in fact, is the top viewed video page in India on Facebook. In February, Times of India lead the rankings with 101,295,422 video views followed by Aaj Tak, which had 97,316,097 video views.
“Live videos is a category that is doing really well for news publishers. In India, many news publishers, especially brands such as Bloomberg-Quint, Aaj Tak, etc. are replicating linear programming on platforms–broadcasting live videos simultaneously across platforms–to adapt to live videos. Another trend we are seeing is publishers adapting to SnapChat and, especially, vernacular publishers moving to Jio Prime to tap tier two and tier three city demographic,” says Subrat Kar, CEO of Vidooly.
Among news publishers in India, Aaj Tak, ABP News and the Times of India are followed by ScoopWhoop News on the 9th spot (48 million video views), Navbharat Times on the 12th spot (38 million video views), The Quint on the 19th spot (33 million video views), Dinamalar on the 20th spot (33 million video views), India Today on the 25th spot (30 million video views).
News is the most popular category of video content in India followed by health and lifestyle, and entertainment, the report adds.
Top health and lifestyle video pages
Hebbar’s Kitchen is the most viewed (127 million video views) health and lifestyle page in India on Facebook. It maintained its position as the third most viewed video page on Facebook in India in February (94,605,918 video views) and March. Hebbar’s video is followed by Glamrs and Awesome Sauce.
Top new-age entertainment video pages
Top traditional entertainment video pages
Top new-age news video pages
Top traditional news video pages