Delhi-based mapping software developer MapMyIndia has announced multiple partnerships with Reverie Language Technologies for developing an Indic-language based mapping platform, the Indian government for developing the Swastha Bharat m-health app, and with Udacity for creating courses around mapping technology. Below is a lowdown of these partnerships.
Partnership with Reverie
MapMyIndia had partnered with mapping tech firm Reverie Language Technologies to build an Indic language-supported map platform. The platform which is built on top of MapMyIndia’s map data, allow users to search, navigate, locate addresses/shops/stores. Currently, the software is available in Hindi and the company claims to add more languages sooner. The company is targeting e-commerce firms and cab-hailing apps with its Indic map platform.
With this partnership, MapMyIndia will look to compete with Google Maps which already has map integrations via with cab hailing companies like Ola, Uber in India and to 99Taxis in Brazil among others. Google Maps also added Hindi language support for its PC and Android version in 2014, although, on a phone, a user will have to change device language settings for Hindi option. However, the key is to add more local languages for better user adoption–something which both Google and MapMyIndia might need to look at.
Hey Map Keyboard
In addition, MapmyIndia and Reverie have also partnered to develop a new Indic-language keyboard for mobile phones called ‘Hey Map’. The keyboard allows users to search, save and share GPS locations or points of interest using local languages. Hey Map also has a speech-to-text translator which works on Hindi as of now. The keyboard app will now compete with a sea of Indic languages supported apps like Indus OS, a mobile OS with support for Indic languages, Keypoint-owned Adpatxt Keyboard, Microsoft owned Swiftkey. Android’s native keyboard app also comes with Indic language support and translation/transliteration support.
Partnership with govt for pharmacy search, ambulance tracking and ordering
MapMyIndia also collaborated with the Indian government to help launch Swastha Bharat m-health app. The app allows users to access emergency Ambulance services, discover nearby hospitals, clinics, pharmacy outlets and consult doctors and specialists over chat, phone, and video. The ambulance service allows users to set GPS coordinates and order an ambulance to the particular location and track the vehicle as it arrives.
Partnership with Udacity for courses
Additionally, MapMyIndia has also collaborated with education tech platform Udacity to help train students in mapping & location technologies, and self-driving tech. The courses are designed in partnership with firms like Mercedes-Benz Research & Development, Didi, Otto, and Nvidia.