wordpress blog stats
Connect with us

Hi, what are you looking for?

LinkedIn claims 500 million users, integrates with Microsoft sales software



LinkedIn, the professional networking site, claimed 500 million users on its platform on Monday. The Microsoft-owned site said that it now has more than 10 million active job listings and access to nine million companies. It added that it is publishing 100,000 articles every week.

LinkedIn is also launching a targeted ad-solution called, Matched Audience Program, which will let advertisers target users based on their web-browsing habits and email addresses. The new ad product is a spin-off of the advertising services offered by Facebook, Google, Twitter and others, that lets advertisers target ads based on the information collected by the platform.

Matched Audiences Program has three types of ads:

Advertisement. Scroll to continue reading.

1) Website retargeting to retarget ads at people who visited a brand’s website,

2) Contact retargeting to target people based on their email addresses, including contact lists,

3) Account targeting to target people based on the companies they work for (account targeting).

These ads will appear as sponsored content on people’s feeds. Earlier this month, the company introduced a native ad-solution and lead generator called Lead Generation Form that does away with the need for users to type in information into forms.

Integration with Microsoft Dynamics 365

Microsoft also announced an integration of LinkedIn with its sales software Dynamics 365, Reuters reports. With the new integration, Dynamics 365 will comb through a salesperson’s email, calendar and LinkedIn relationships to help gauge how warm their relationship is with a potential customer. The system will recommend ways to save an at-risk deal, like calling in a co-worker who is connected to the potential customer on LinkedIn. The integration posses a challenge for Customer Relations Management company Salesforce, the Reuters report added.


Advertisement. Scroll to continue reading.

Microsoft acquired LinkedIn in 2016 for $26.4 billion in June 2016. Linkedin’s overall contribution to Microsoft’s second fiscal quarter (Q2-FY17) was revenues of $228 million, and net income of $100 million.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ