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Some thoughts on the Jio Effect, as the free-everything plan nears an end

Reliance Jio has withdrawn its 3-month complimentary offer, days after it had announced it, following an advisory to the company from the TRAI. Under the offer, subscribers on Jio Prime making their first recharge payment of Rs 303 or higher, had gotten another 3 months complimentary services. That is no longer the case. In a note, Jio said on the TRAI advisory that: “Jio is in the process of fully complying with the regulator’s advice, and will be withdrawing the 3 months complimentary benefits of JIO SUMMER SURPRISE as soon as operationally feasible, over the next few days. However, all customers who have subscribed to JIO SUMMER SURPRISE offer prior to its discontinuation will remain eligible for the offer.” Which means that those 72 million (and more) subscribers who have already subscribed to Jio will continue to get this three month complimentary offer, and those signing up for Jio Prime from the date of withdrawal till April 15th won’t. Damage already done The offer, without the three extra months, already has users sign up. The rush was such that Jio's payment gateway wasn't able to handle it, and at times, even Billdesk seemed to struggle. Post the March 31st deadline, Jio extended it by 15 days, and gave the additional carrot of another 3 months free. The result: Jio had been able to convert a majority (at least 72% of its 100 million users) into paying subscribers. A Prime membership costs Rs 99 per year, and gives access to free…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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