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Facebook video metrics update will hit small publishers most

Facebook updated video metrics on page insights last week.  The changes  in terms of what page administrators and editors will now be able to see on the Insights tab: Analyze metrics across a date range: Earlier, Facebook's video insights did not let page administrators analyze metrics across a date range, compare video metrics against historical benchmarks or sort top videos by minutes viewed or views. The latest update makes up for that. In the past, video views for a specific time period only included videos that were uploaded within that time period. The latest update gives total views for a given time period (or a specific day within that time period), regardless of whether the video was uploaded in that window or at an earlier time. Compare current video metrics against historical benchmarks Aggregate for 3-second video views, instead of 10-second views. Note that Facebook counts a…

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