Cisco has tied up with retail firm Shoppers Stop to equip their physical stores with WiFi hotspots and its Connect Mobile Experience (CMX) product—an analytics platform which collects user behaviour patterns within stores to push personalized ads. This will allow Shoppers Stop to push personalized ads to users. The WiFi usage is being provided free of charge, and the user will not be billed at any point of time, a spokesperson from Shopper’s Stop told MediaNama. Cisco will deploy WiFi at all of its 80 stores across the country. It will also provide a centralized dashboard with details of the number of customers connected, insights into customer behaviour analytics, traffic flow, location data and other behavioural data. Users who are not inside the shop can also connect to a Shopper’s Stop WiFi hotspot. Using these customer details, Shoppers Stop will push targeted ads and promotions to connected users. For e.g. as users browse the Internet and go through different sections in the store, Shoppers Stop can track location of these users within the store. This can help them identify the kind of products or apparels its customers were most interested in a particular day, month, etc. A connected user walking outside or nearby the store will receive browser ads displaying live promotions and other product ads from Shoppers Stop. More on this here. Note that Cisco is only installing networking hardware and its Connected Movie Experience platform at Shopper’s Stop outlets. Shopper’s Stop will still have to pay for Internet…
