Cisco has tied up with retail firm Shoppers Stop to equip their physical stores with WiFi hotspots and its Connect Mobile Experience (CMX) product—an analytics platform which collects user behaviour patterns within stores to push personalized ads. This will allow Shoppers Stop to push personalized ads to users. The WiFi usage is being provided free of charge, and the user will not be billed at any point of time, a spokesperson from Shopper’s Stop told MediaNama. Cisco will deploy WiFi at all of its 80 stores across the country. It will also provide a centralized dashboard with details of the number of customers connected, insights into customer behaviour analytics, traffic flow, location data and other behavioural data. Users who are not inside the shop can also connect to a Shopper’s Stop WiFi hotspot. Using these customer details, Shoppers Stop will…
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