wordpress blog stats
Connect with us

Hi, what are you looking for?

Industry comments on new carrier billing policy: “an unfair position compared to bank cards and digital wallets”

India's new carrier billing policy, which enables prepaid users to pay for digital apps services using their mobile balance, but also imposes additional taxes (WPC charges), won't impact pricing of digital apps and services but it will hit the content providers, Uday Sodhi, ‎EVP and Head (Digital Business) at Sony Pictures Networks India said, responding to MediaNama's queries on the impact of the new policy. "Basically, 15-18% (of the revenue) has gotten shaved off, and I would prefer a means which don't have so much of a shave-off in it. Services like ours prefer credit cards, debit cards, wallet payments, compared to telecom payment options, because what finally comes to us is significantly more. If the services are non-telco, we get between 95-98%, because most of it is credit card or wallet, and there are only payment gateway charges. This is how it should be for payment collection services." "Our preference," he added, "is obviously towards the 95% range, even though fundamentally it is natural for us to prefer carrier billing because the carrier ecosystem is far larger than any other payment collection ecosystem, whether debit card, credit card or digital wallets. The people who have balances on their mobile accounts is a billion people. It becomes a great way for transacting for digital goods. Carrier billing is used by many key content providers, including music streaming services like Times Internet's Gaana, Sony's SonyLIV, ALTBalaji, among other services. Key players offering carrier billing include Fortumo, Boku and Dailyhunt's ipayy. However, the big deals last…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ