Amazon Prime Video launched on 14 December 2016 across 200 countries, including India. At the launch in India, Amazon Prime Video announced 17 Originals. Things were in motion before the launch. The company was in talks with production houses and directors for original content in India beginning July 2016. Here’s a timeline of Amazon Prime Video India’s content partnership tie-ups.
28 July 2016: Vishal Bharadwaj and Vidhu Vinod Chopra are roped in by Amazon to create original web-shows.
5 August 2016: It signs up Farhan Akhtar and Ritesh Sidhwani-owned Excel Media and Entertainment for its first show called Power Play, based on cricket and showbiz. The show was expected to premier on 16 August 2016. It is still unclear when it will hit Amazon Prime Video.
19 September 2016: It signs a content deal with Mukesh Bhatt-owned Vishesh Films for movies and TV series. The deal gave Amazon exclusive digital access to Vishesh Films’ entire catalogue including Raaz Reboot, Aashiqui 2, Jannat, Murder etc., and other upcoming films.
26 September 2016: The company enters into a long term agreement with Dharma Productions and began streaming films and upcoming releases from the production including recent releases like Ae Dil Hai Mushkil, Ok Jaanu, Badrinath Ki Dulhania, Kapoor & Sons, Brothers, Shaandaar, Gori Tere Pyar Mein, Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath.
28 September 2016: Amazon signs a long term content licensing partnership with T-Series exclusive to Amazon Prime Video in India. Interestingly, Amazon said that the films will be available for streaming online before their TV broadcasts.
1 October 2016: Announces partnership with SS Rajamouli, Graphics India and Arka Media Works to turn Baahubali into a multi-animated series.
13 October 2016: Amazon signs a multi-year content deal with Green Gold Animation to stream all of Green Gold’s future TV episodes and TV movies of Chhota Bheem, Super Bheem and Mighty Raju on Amazon Prime Video.
28 November 2016: Inks an exclusive deal with TV Asahi to stream kids shows – Doraemon, Shin Chan, and Ninja Hattori in India, along with regular updates of the episodes.
14 December 2016: Amazon Prime Video went live in India with a 30-day free trial.
15 December 2016: Pritish Nandy Communication announces 4 More Shots Please in partnership with Amazon Originals.
10 January: Amazon Prime Video India enters into a multi-year content deal with XIlam Animation for exclusive subscription streaming rights to the latters library, and existing and future seasons Oggy & the Cockroaches and Zig & Sharko.
19 January: Amazon Prime Video India partners with Only Much Louder (OML) for long-term arrangement that will make Prime Video India the subscription streaming home for 14 stand-up comedy specials.
23 January 2017: Amazon and BBC Worldwide enter into a partnership that gave Amazon Prime members in India access to more than 600 hours of award-winning and pre-school content from the BBC.
31 January: Amazon ties up with Cinestaan Film Company to include three of Cinestaan’s movies–Dev Bhoomi, Death in the Gunj and The Hungry–on Amazon Prime Video India.
3 March: Amazon signs a long-term exclusive deal with Lionsgate for exclusive streaming rights in Indian. The deal covered rights to La La Land, Deepwater Horizon and The Divergent Series: Allegiant. Under the deal, 2017 releases from Lionsgate including Power Rangers and The Shack were also to be made exclusively available only to Prime Video members and not on satellite or pay television.
11 April: Amazon announces partnership with Paramount Pictures for streaming rights to new releases in India and access to Paramount’s library.
Corrections: An earlier version of the story claimed that Excel Media and Entertainment‘s show, Power Play, premiered on 16 August 2016. @Jump34man alerted us on Twitter that the show is yet to hit Prime Videos.
(Please alert us on Twitter @cyrilsam or email us at firstname.lastname@example.org in case we missed something or got something wrong on the list)