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ALT Balaji ties up with Fortumo for carrier billing

Balaji Telefilms' video streaming service ALT Balaji has tied up with carrier billing payments company Fortumo, allowing users from Fortumo's carrier network across the world to pay for the content. Carrier billing is an important payment mechanism, especially in India where most mobile users don't have credit cards: It allows users to subscribe to the streaming service by deducting the charge from their prepaid phones or charging it to their monthly phone bill. Balaji Telefilms finally launched ALT Balaji on the Google Play Store in February. As planned earlier, the app has content in Hindi, English and in regional languages (presently only Tamil). The company had postponed the launch of the video streaming service and was due to launch the app in June 2016. Free and paid content, both can be accessed only after signing into the app. Though most content seems to…

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