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Zee is reworking Ditto TV strategy after dropping prices last year

Zee Entertainment Enterprises Ltd. (ZEEL) is looking to revamp the company's OTT strategy for Ditto TV. Admitting to the significant under performance of Ditto TV in comparison with STAR TV's Hotstar, during the earning call in Q3 FY17, Punit Goenka, MD & CEO of ZEEL noted that the company plans to roll out the new strategy during the second half of the current calendar year. When asked about the Ditto TV's numbers, Goenka declined to comment on it stating that it would be irrelevant to disclose numbers, with the changing strategy. Note that Ditto TV had clocked close to 200 million video views for quarter ending Q2 FY17. Further, Goenka added that DittoTV went live on major telecom operators’ platforms, which he thinks should drive subscriber growth. In an attempt to increase its subscriber base, Ditto TV had cut down its subscription fees to…

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