wordpress blog stats
Connect with us

Hi, what are you looking for?

YuppTV to launch original web shows by the end of this month

Online video streaming application YuppTV has launched YuppTV Originals, through which it has partnered with various directors and production houses to provide original video content. The company mentions that the first of this original content will be available in an episodic format on its app on the 29th of this month.

The first show to be launched will be called Endukila and is written and directed by Laxman Karya. According to the company, it will also launch the show dubbed in different languages as well as with subtitles, although it’s not clear which languages will be supported. Interestingly, it states that will eventually look to launch an original feature film as well.

For now, YuppTV has tied up with production houses like I-candy creation, Early Morning Tales a division of Vijayanthi Movies, TrendLoud the digital arm of Vision Times, Madhura Entertainment and Tamada Media for the first few originals. However, the company will also let aspiring content creators and artists a chance, and users can reach out to publish their content at originals@yupptv.com

Note that in October last year, YuppTV had secured $50 million in funding from Emerald Media for expanding its content library through originals and acquisitions, and to expand globally. The funding came a month after the company acquired Reliable IPTV, which caters to the Telugu-speaking NRI diaspora in the United States, Canada and the United Kingdom.

As we had said at the time of fundraising, the only reason for the company to announce the fundraise would be in order to attract content creators. YuppTV is a relatively less known platform, in comparison with, say, YouTube, HotStar, SonyLIV, Eros Now, DittoTV (which is making a play for users with low subscription fees), or even NetFlix. Its platform, which allows low resolution video streaming, is uniquely suited for India. But with Amazon (with Prime) and NetFlix now looking to push for original content (and willing to play the long game for subscription), other subscription services will feel the need to step up.

Advertisement. Scroll to continue reading.

P.S.: This doesn’t necessarily mean that we’ll get better original content. As we’ve seen, corporatisation and money doesn’t make a content business, and it’s the quality of content that matters.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

News

It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ