Online video streaming application YuppTV has launched YuppTV Originals, through which it has partnered with various directors and production houses to provide original video content. The company mentions that the first of this original content will be available in an episodic format on its app on the 29th of this month.

The first show to be launched will be called Endukila and is written and directed by Laxman Karya. According to the company, it will also launch the show dubbed in different languages as well as with subtitles, although it’s not clear which languages will be supported. Interestingly, it states that will eventually look to launch an original feature film as well.

For now, YuppTV has tied up with production houses like I-candy creation, Early Morning Tales a division of Vijayanthi Movies, TrendLoud the digital arm of Vision Times, Madhura Entertainment and Tamada Media for the first few originals. However, the company will also let aspiring content creators and artists a chance, and users can reach out to publish their content at originals@yupptv.com

Note that in October last year, YuppTV had secured $50 million in funding from Emerald Media for expanding its content library through originals and acquisitions, and to expand globally. The funding came a month after the company acquired Reliable IPTV, which caters to the Telugu-speaking NRI diaspora in the United States, Canada and the United Kingdom.

As we had said at the time of fundraising, the only reason for the company to announce the fundraise would be in order to attract content creators. YuppTV is a relatively less known platform, in comparison with, say, YouTube, HotStar, SonyLIV, Eros Now, DittoTV (which is making a play for users with low subscription fees), or even NetFlix. Its platform, which allows low resolution video streaming, is uniquely suited for India. But with Amazon (with Prime) and NetFlix now looking to push for original content (and willing to play the long game for subscription), other subscription services will feel the need to step up.

P.S.: This doesn’t necessarily mean that we’ll get better original content. As we’ve seen, corporatisation and money doesn’t make a content business, and it’s the quality of content that matters.