Airtel’s music streaming application Wynk Music has crossed 50 million app downloads. The company added 45% of Wynk users are non-Airtel customers and says that it sees around 100,00 daily app installs. The streaming app had crossed 25 million downloads back in July 2016. It hit 5 million app downloads in February 2015.
Wynk added that it has seen the number of daily songs streamed grow by 200% over the last year though it did not give the exact number of streamed songs. Earlier this month, Wynk Music launched a web version.
The company added Bollywood music is still the most popular category for users, making up 54% of overall songs plays. English music has grown to 26% and Regional music makes up for the remaining share. Wynk also recently added the entire collection of Metallica and Taylor Swift.
The streaming service has close to 3 million songs from over 500 labels in 12 regional languages.
Among streaming applications in India, Wynk Music primarily competes with Times Internet’s Gaana, Saavn, Apple Music, and Hungama.
Gaana: Gaana said that it crossed 50 million app downloads in December 2016. It also has a collection of 15 million songs, 16 radio stations and 1,000 non-stop stations which can customize music based on mood, driving time, duration, etc..
Saavn: Saavn says it has over 20 million active users and has a catalog of 20 million tracks in 11 languages. It streams songs from Hindi, English, Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, and Bhojpuri.
Apple Music: Apple Music has over 20 million paid premium subscribers worldwide, as of December 2016. Apple also said that 60% of its users had not downloaded a song from the iTunes store over the last 12 months, hinting that its subscriber base was new, rather than renewing members.