Messaging app WhatsApp is testing a system to let businesses talk directly to WhatsApp users, according to a Reuters report. The report mentions that the tests are being conducted with a few companies from the Y Combinator startup incubator, although it's not clear which ones. WhatsApp is also surveying users about how much they communicate with businesses on the platform, and if they have ever received spam from companies. Overall, the platform is looking to monetize its users since it dropped its subscription fees plan, and allowing businesses to message users will do just that. This move is taking a leaf out of parent Facebook’s book - Messenger started allowing businesses to send ads to users as long as the given user had previously had a chat with the business, in November last year. Facebook and its properties have been looking to monetize their massive users bases. Just yesterday, Facebook launched advanced measurement for all advertisers, to help them compare the effectiveness of Instagram, Facebook and Audience Network ads. It’s worth noting that 84% of Facebook’s Q3 2016 came from mobile ads. For the September ended quarter, the company’s ad revenues was $6.8 billion, a 59% year-over-year change from $4.2 billion in the same quarter last year. It’s other property, Instagram, now has 500,000 global advertisers. Note that various messaging platforms have begun consolidating their user bases and have started looking for ways to actually generate some revenues. In November, Viber launched public accounts - an account format for businesses…
- India’s central bank launches pilot of e-Rupee for retail segment: Here’s everything to know November 29, 2022
- Event Announcement: Reworking the Data Protection Bill, Delhi, 8th Dec #Ad November 29, 2022
- Telegram Discloses Names, Numbers, IP Addresses of Alleged Copyright Infringers to Delhi HC November 29, 2022
- Nashik residents question the linking of Aadhaar with Voter ID November 29, 2022
- What can we learn about crypto scams from WazirX’s latest transparency report? November 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...